Fix Auto UK Takes an Active Step to Generating a Sustainable Future for the Network

Fix Auto UK is taking a major proactive step forward in its Environmental, Social, and Governance (ESG) strategy.

The organisation has engaged Cheryl Chung, a renowned ESG strategist with an impressive history of supporting global brands, to spearhead the development and implementation of its ESG framework.

This forward-thinking approach reflects the network’s commitment to driving a meaningful, measurable change and that is aligned to its core values. Cheryl will work closely with the Fix Auto UK team to define and formalise the brand’s promises and practices within the Environmental, Social and Governance domains.

Commenting on the latest move by the network, Ian Pugh, Managing Director for Fix Auto UK, said “We are truly excited to welcome Cheryl back to the Fix Family. We previously engaged her services to help develop our communications strategies and we welcome her guidance once again. Cheryl is an award winning, highly experienced, individual who has held numerous senior positions at global brands such as Boohoo and McDonald’s UK.

“Our focus now is to lead by example when it comes to our social and environmental responsibility which, we believe, will cultivate sustainable, well positioned businesses while building our consumer brand and trust.”

Ian concluded: “Cheryl’s appointment is vital to our network and one I am truly excited about, we’re able to turn the dial once again that reflects our long-term vision of continuing our value for our Franchise Partners and delivering the highest quality services for our customers and our working partners.”

Cheryl added: “The importance of ESG cannot be underestimated. Embedding it into a core strategy isn’t just about compliance, it’s about creating long-term value, enhancing resilience and building trust. I am delighted Ian has brought me back into the Fix Auto UK family to help deliver what we believe will be a game changing strategy.”