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FIX AUTO AND NOVUS GLASS IRELAND LAUNCH OF CORK CENTRAL LOCATION, FIRST BODYSHOP IN MUNSTER

Following the May announcement that Fix Network World will develop a comprehensive aftermarket services solution in Ireland across its two franchise network brands, Fix Auto and NOVUS Glass, Fix Auto Cork Central in Cork city, becomes the first Fix Auto Ireland bodyshop in Munster, and the second Irish Fix Auto bodyshop to launch.

Cork (Ireland), October 25, 2018 – Fix Auto Cork Central, integrating NOVUS Glass windscreen-repair technology, was launched on October 24th, at a well-attended event in Marina Commercial Park, Cork.

At the helm is Denis Dineen, Managing Director of Fix Auto Cork (formerly Dineen Crash Repairs), and a seasoned industry professional with 38 years of  experience. The Dineen name has been synonymous with the automotive industry in Cork, since Denis founded Dineen Crash Repairs in 1990. Denis also holds the position of Network Director for Fix Auto Ireland.

Speaking at the event, Denis outlined the company’s steady and consistent growth, saying “We outgrew our original premises on Electric Terrace and relocated to Mill Road, Cork in 1993. In 2006, we relocated again to our permanent home here at the expansive Ford Factory location, where we continue to operate. The company further expanded in 2012, with the opening of our Lehenagh location, on Pouladuff Road”. Critical to that growth has been Dineen’s commitment to constant staff development. “Our focus on training and upskilling ensures that our technicians are familiar with the latest advancements in vehicle design, technology and modern repair techniques”, he pointed out.

The decision to re-brand the already successful Dineen Crash Repairs was a logical one for Denis and Ursula Dineen. Two of their children are also involved in the business. “We see this as a move to safeguard our business for the future, at a time of unprecedented change in our industry. Insurers and consumers want predictability, and consistent levels of excellent service at a reasonable cost. Fix Auto enables us to offer that to them, along with the backing of a global brand and ever-expanding capabilities, including glass repair and replacement through NOVUS Glass. Our refurbished, state-of-the-art collision repair shop is something our family is enormously proud of,” Dineen said.

Fix Auto Cork Central is a modern equipped workshop of over 10,000 sq.ft, manned by a highly skilled and experienced team of autobody repair and paint-spraying technicians, managed by Kieran O’Sullivan. Fix Auto Cork Central offers some unique services such as alloy refurbishment, and the technologically-advanced NOVUS Glass windscreen repair and replacement is a new offering for their customers. “This enables our customers to minimize cost and downtime in the event of an accident or a damaged windscreen”, said O’Sullivan. “Our other services include: crash repairs, mobile estimating, paint repairs, full accident repair service, 4-wheel alignment, air conditioning recharge, waxing and polishing, paintless dent removal, and laser chassis alignment”.

On hand to celebrate the launch were Jonathan Penny, co-founder with Dineen of Fix Auto Ireland, Nick Spiers, International Operations Manager, and Ben Pugh, International Brand Manager, both of Fix Network World, Jay Bickford, Director of Training at NOVUS Glass USA, and many professionals from the Irish automotive industry. Following a ribbon-cutting ceremony with Irish Rugby International and Cork native, Peter O’Mahony, guests heard speakers from the industry - including David Pimlott, Director - Ford Customer Service Division, Ford Motor Company Ireland, and Trevor Lee, Body and Paint Business Manager, Volkswagen Group Ireland.

“We highly value our relationships with best-in-class bodyshops such as Dineen’s. It is a particular honour to be asked to speak at the launch of Fix Auto Cork Central, which is located on the site of the former Ford Factory. This is a hallowed ground in automotive terms!” said Pimlott, going on to wish Denis, Ursula and the team the very best of luck.

Speaking at the launch, Jonathan Penny, Market Operations Director for Fix Auto Ireland, also congratulated Dineen and his team, and renewed his commitment to grow and foster the Fix Auto Ireland network to combine the best of the brands’ operational excellence with local market knowledge and strong marketing resources. “Our aim is to provide a collision and glass business model that drives customer service and performance. This will allow our members to concentrate on their expertise, while enjoying the support of a dedicated marketing, sales and operations team to maximise their business potential. There’s no better example of that than Denis Dineen’s business here in Cork”, Penny explained.

Following extensive training to integrate NOVUS Glass, the business team maintain that Fix Auto Ireland collision repair shops like Dineen’s will offer an unrivalled value proposition for Irish consumers and work providers alike. Speaking at the event, Trevor Lee of Volkswagen Group, Ireland, said the caliber of body shop professionals in Ireland was already high, and could only be enhanced with the additional support and innovation proposed by Fix Auto Ireland. Ben Pugh heartily agreed - “Fix Auto is a strong and distinctive brand, built on trust. All our franchisees in Ireland and around the world, are at the cutting edge of the collision repair industry, and that customers can expect the same quality work, and customer experience at each and every location”.

Fix Network World has developed strong relationships with work providers to simplify the claims process and promote transparency for consumers. The Fix Auto Original Equipment team continue to create strong bonds with manufacturers, enabling members to have unrivalled access to manufacturer’s support services, a business platform which the Fix Auto Ireland team will continue to develop. Nick Spiers expressed it clearly: “We are very pleased to bring the Fix Auto service standards to Ireland and be partnered with high-caliber businesses such as Dineen’s, to integrate our body shop and glass brands from the very start”.

ABOUT FIX AUTO AND NOVUS GLASS IRELAND
Fix Auto Ireland and NOVUS Glass Ireland are part of the largest global automotive aftermarket services network, which includes over 2,100 franchise, retail, repair, affiliate, distribution and manufacturing locations in over 40 countries worldwide locations worldwide. Celebrating over 25 years of excellence, each Fix Auto centre is owned and operated locally, offering hassle-free care and services that return vehicles to their pre-collision luster and performance. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. 

Independent collision repair business owners interested in the new Fix Auto Ireland franchise proposition can contact Jonathan Penny on 086 231 4912, and further information is available on the website www.fixauto.com.

 

MEDIA CONTACT (Ireland)
Elaine Bradley-Ryan
ebradleyryan@fixauto.com


Denis Dineen, Managing Director, Fix Auto Cork, Peter O’Mahony Irish Rugby International, Jonathan Penny, Fix Auto Ireland.

 

Denis Dineen, Managing Director, Fix Auto Cork, Peter O’Mahony Irish Rugby International, Jonathan Penny, Fix Auto Ireland.

 

Denis Dineen, Managing Director, Fix Auto Cork, Nick Spiers, International Operations Manager, Fix Automotive Network World, Jay Bickford, Novus Glass, Inc., Peter O’Mahony Irish Rugby International, Ben Pugh, International Brand Manager, Fix Automotive Network World, Kieran O’Sullivan, Fix Auto Cork, Jonathan Penny, Fix Auto Ireland.

 

Denis Dineen, Fix Auto Cork, Peter O’Mahony, Irish Rugby International, Ursula Dineen, Fix Auto Cork

 

Denis Dineen, and Ursula Dineen Fix Auto Cork, Peter O’Mahony, Irish Rugby International, Karen Dineen and Ryan Dineen, Fix Auto Cork

 

The Fix Auto Cork team.

 

Fix Auto Cork, Interior, Reception area.

 

Fix Auto Cork, branded van.