Community-Driven Excellence: Fix Auto North York Celebrates

Milton (ON), November 18, 2024 – Fix Auto North York is positioned to redefine collision repair services in the region with its grand opening. Led by Roger Seochand, the new franchise is committed to innovation, quality, and a strong community focus.

Seochand ‘s journey into the automotive industry is a testament to determination and passion. With no prior experience, he started from the shop floor and advanced to become a lead painter. His love for auto repair, combined with a desire for independence, motivated him to establish his own collision repair business. “Building the business from scratch, forging strong partnerships, and meeting customer demands has been both challenging and rewarding,” Seochand shares. “It’s made owning a collision repair shop a natural and fulfilling path for me.”

Seochand ‘s philosophy as a business owner is deeply influenced by the core values of integrity, hard work, and community involvement inculcated in him from a young age. His shop not only excels in technical proficiency but also actively participates in community initiatives. From sponsoring local youth sports teams to offering internships, Fix Auto North York is committed to supporting local engagement and fostering safety awareness.

One standout story that highlights their customer-first approach involves a Kenworth truck requiring extensive repairs. With the customer losing funds daily due to their truck being off the road, and a critical part on back order for over six months, Seochand took the initiative to find a replacement in Ottawa and arranged for a team member to make the drive. Understanding the impact of the downtime on the customer’s business, this resourceful action exemplifies the shop’s dedication to going above and beyond to deliver timely solutions.

Seochand eagerly embraces technological advancements in automotive repair, particularly the transition to electric vehicles and advanced driver-assistance systems. By aligning Fix Auto North York with the broader Fix Network, his team accesses cutting-edge technologies, enhanced operational strategies, and an increased customer base. “This partnership allows us to implement best practices that extend our service scope and ensures our competitive edge,” Seochand explains.

The shop has recently undergone strategic upgrades to elevate service quality. With innovations like the Car-O-Liner Frame Machine, a new Prep Station, and the AirPro Scanning Tool, the shop prioritizes precision and efficiency. These improvements, alongside a renovated customer area, underscore Seochand’s commitment to excellence, innovation, and customer satisfaction.

The grand opening marks the beginning of exciting future plans, including potential expansion, the introduction of advanced services, and a focus on continued professional development within the team. As Seochand states, “Investing in our technicians ensures we stay ahead in industry trends and deliver unmatched service.”

Amin Youssef, Regional Vice-President, adds: “Welcoming Roger and his team to the Fix Auto family is truly exciting. His commitment to community service and high standards align perfectly with our brand values. We are excited to see Fix Auto North York become a pivotal part of the community.”