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Campaign redefines ‘f-word,’ represents largest investment for leading body shop network in Canada

Blainville (Quebec) November 17, 2014
- Fix Auto, the leading body shop network in Canada, today launches a national advertising campaign featuring fresh creative and a broad media distribution strategy that it believes will help Canadians, um, swear less.

“We wanted to be bold and clear,” says Carl Brabander, Vice President of Marketing at Fix Auto. “Anyone who’s been in a fender bender knows how easy it can be to express our frustrations out loud – but when minor collisions occur, we want the first words out of your mouth to be 'Fix Auto'."

In the creative for the campaign, dubbed “First Word” unexpected collisions cause a visceral reaction in participants, but just before any word is articulated, the scene switches from a chaotic collision site to the peaceful interior of a Fix Auto body repair centre.

“It’s always an easy fix for us,” says Brabander. “With over 200 locations across Canada, our team is always nearby and ready to get drivers back on the road quickly and smoothly. At Fix Auto, we turn frustration into customer satisfaction on a daily basis.”

The campaign will run in both French and English with a 12-month outlook that will roll out across the country on television, as well as through mobile, online and in-game branding. The campaign coincides with the continued expansion of the Fix Auto network, with over 40 new locations added globally in the past year, Fix Auto continues to grow, with body shops in Canada, the United States, United Kingdom, France and Turkey.

The creative for the advertising campaign can be viewed here: www.YouTube.ca/FixAutoCanada

About Fix Auto

Fix Auto was launched in Canada in 1992. Now with over 200 locations across the country and almost 350 around the world, Fix Auto is the global body shop network. Owned and operated locally, each Fix Auto centre offers hassle-free care and services that return to vehicles their pre-collision luster and performance. The company continues to grow and is always looking for new members to join its network.

For more information, visit www.fixauto.com

Media Contact:
Carl Brabander
Vice President of Marketing
Fix Auto Canada