FIX AUTO HOSTS 2nd ANNUAL ALBERTA REGIONAL MEETING
Fix Auto welcomed franchise strategic partners from across Alberta for informative presentations and collaborative discussions.
CALGARY (Alberta), October 4, 2017 - Peter Polito, General Manager for Fix Auto Western Region, hosted the 2nd annual Alberta regional meeting on September 29th & 30th. “This important yearly event brings together the franchise strategic partners from across the province providing them updates on the business and the opportunity to meet with suppliers, insurance and fleet partners as well as network with their colleagues,” said Polito. “We were also delighted to welcome our newest shops from Sherwood Park, Leduc, St. Paul, Medicine Hat South, Wetaskiwin, Nanton, Edmonton Downtown Express and Claresholm.” Fix Auto has seen tremendous growth over the last year in the Alberta region.
Delegates descended upon the iconic Fairmont Hotel Macdonald in downtown Edmonton for the meetings. The event included an evening reception, silent auction and a vendor expo with approximately 75 attendees joining in from all over the region.
Steve Leal, Fix Auto World President and CEO, opened the meeting by delivering his inspiring vision of growth and innovation. Leal firmly believes that innovation is the key to success and growth in the automotive aftermarket industry. “We have to be innovators and lead the way forward in our industry,” commented Leal. “We are here to support our franchise strategic partners’ entrepreneurial spirit and drive to succeed with comprehensive and advanced management tools, in-depth training, creative marketing, and partnerships with insurance companies and suppliers. Our role is to provide the supports they need to build a successful business.”
Detailed presentations focusing on sales, operations and marketing also took place with presenters sharing information and updates on the tools and systems available to the network to help them build a successful and sustainable business. Presenters not only highlighted the current efforts underway to support the shops but also the exciting plans to come, and provided an opportunity for two way communications with feedback and questions encouraged.
Some fun was also had at the event with an evening reception and silent auction. All funds raised during the silent auction went to the Fix Auto national charity partner, Ronald MacDonald House Charities (RMHC) of Canada. Items up for auction included two roundtrip tickets to anywhere WestJet flies, an autographed Edmonton Oilers jersey and many more items that had multiple competing bids. The silent auction and additional cash donations amounted to $6,100 being raised to help RMHC provide families of sick children with a place to stay while their child is being treated at a nearby hospital. “The generosity of the Fix Auto team in Alberta, along with everyone who joined us, is inspiring,” concluded Leal. “Our spirit of sharing was evident in the support shown for the RMHC but also more broadly throughout the productive and dynamic Alberta regional meeting.”
ABOUT FIX AUTO
Fix Auto is the number one consumer brand in collision repair, and the largest single branded network in Canada, with over 240 locations across the country. Celebrating 25 years of excellence, each Fix Auto centre is owned and operated locally offering hassle-free care and services that return vehicles to their pre-collision luster and performance. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With more than 550 locations around the world, Fix Auto is the global body shop network.
Manager, Communications & Public Relations
Fix Auto Canada