FIX AUTO CONDUCTS ENTERTAINING SOCIAL EXPERIMENT
Short video captures people’s reactions to a rogue shopping cart headed for parked cars.
BLAINVILLE (Quebec), July 18, 2017 – Alexandra Zalec, Vice President of Marketing for Fix Auto Canada, announces debut of an entertaining video testing human nature in light of potential vehicle damage.
Fix Auto embarked on a hidden camera stunt as a social experiment to see how people would react to a rogue shopping cart in a suburban grocery store parking lot headed toward parked cars. The day was sunny and warm, like any other, but soon to take an unexpected twist. Cameras began rolling as the seemingly self-directed shopping cart took on a life of its own surprising passersby.
Would people’s first instinct be to step back and watch the cart almost hit and dent vehicles? Or on the contrary, would people intervene and try to stop the cart by all means?
“We weren’t sure how people would respond.” said Zalec. “It was as amusing to watch the reactions as it was for the participants when they were filled in on the situation. Every person had a laugh and all were delighted to be part of the stunt.”
One of the unsuspecting bystanders commented with a chuckle, “The cart seemed to have its own personality as it followed and spun around me. I couldn’t believe it! I even saw it helping a few people deliver groceries to their cars!” The video captured real, unscripted and genuine reactions.
At the end of the day, the goodwill, kindness and tenacity of strangers prevailed. “Our Fix Auto shopping cart experiment reinforces people’s willingness to get involved to protect strangers’ cars.” Zalec concludes, “People are pretty awesome!”
In situations where a rogue shopping cart goes awry or another mishap occurs without heroes around, Fix Auto can be relied upon for exceptional collision repair accompanied by customer service that reflects the positivity and helpfulness captured in the Fix Auto shopping cart video.
The video is online now and all the candid moments can be viewed here: fixauto.com/shoppingcart.
ABOUT FIX AUTO
Fix Auto is the number one consumer brand in collision repair, and the largest single branded network in Canada, with over 240 locations across the country. Celebrating 25 years of excellence, each Fix Auto centre is owned and operated locally offering hassle-free care and services that return vehicles to their pre-collision luster and performance. Our company and our network continue to grow nationally and globally, thanks to a solid foundation based on entrepreneurship and innovation. With more than 550 locations around the world, Fix Auto is the global body shop network.
Vice President, Marketing
Fix Auto Canada