ALEXANDRA ZALEC APPOINTED TO VICE PRESIDENT OF MARKETING FOR FIX AUTOMOTIVE NETWORK
Zalec appointed to oversee and support Fix Automotive Network’s Marketing strategic initiatives
CALGARY (Alberta), January 31, 2017 – Jean Charles Dupuis, Chief Operations Officer for Fix Automotive Network is pleased to announce the appointment of Alexandra Zalec to the role of Vice President of Marketing for Fix Automotive Network, effective January 30th, 2017.
A seasoned Marketing and Communications professional, Zalec brings extensive experience to Fix Automotive Network, as a consultant and most recently in the hospitality industry, where she played a key role as Director of Marketing for Moxie’s Restaurants. Organized and result-oriented, she has proven success in corporate and consumer marketing, strategic planning and brand repositioning.
In her role, Zalec will oversee all national brand marketing, communications, and media strategies for Fix Automotive Network’s 375 locations in Canada under the Fix Auto, Speedy Auto Service and Novus Glass brands. "I am thrilled to join a network with such momentum, and look forward to help build awareness around our brands while supporting the success and growth of our franchisees across the country," she says.
Dupuis concludes: "With Fix Automotive Network’s expanded service offer to Canadian consumers, it is pivotal to ensure continuity in the growth of our brands. Alexandra’s expertise is sure to be an asset to our network as we continue to grow Canada’s complete automotive aftermarket services solution."
ABOUT FIX AUTOMOTIVE NETWORK
Fix Automotive Network is a Canadian automotive aftermarket franchise network which includes the Fix Auto, Minute Muffler & Brake, Speedy Auto Service and Novus Glass brands. This family of networks counts over 375 automotive aftermarket service centres from coast to coast, helping Canadians drive forward like never before.
Vice President, Marketing
Fix Automotive Network
Communications and PR Manager
Fix Auto Canada